So - I got rather annoyed when Coca Cola decided that they would stop the 2ltr bottle and move to 1.75 litre and then put them out at the same price - but this is the latest
Some fans of Toblerone's distinctive
triangular chocolate chunks are feeling down in the mouth after the
look of two bars sold in the UK was changed.
Mondelez
International, the company behind the product, has increased the gap
between the peaks to reduce the weight of what were 400g and 170g bars.Some consumers have described the move as "the wrong decision" and said the bigger spaces looked "stupid".
Mondelez said the move was down to the rise in the cost of ingredients.
In a statement on the Toblerone Facebook page, the company said it had to make a decision between changing the look of the bars or raising the price.
The move has resulted in the weight of the 400g bars being reduced to 360g and the 170g bars to 150g, while the size of the packaging has remained the same.
It said: "We chose to change the shape to keep the product affordable for our customers."
'Why the big gap?'
But consumers took to Toblerone's Facebook page to question why the company had decided to make the gaps between the triangles bigger, rather than reducing the length of the bars.US company Mondelez said that "like many other companies, we are experiencing higher costs for numerous ingredients".
It added: "We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products."
Other food manufacturers have previously announced rises in their product prices, blaming the falling value of the pound following the UK's decision to leave the EU.
'Not a result of Brexit'
A spokeswoman for Mondelez acknowledged that the foreign exchange rate was currently "not favourable", but added: "This change wasn't done as a result of Brexit."However, she was unable to clarify whether the change in shape affected only bars sold in the UK and not the rest of Europe.
Meanwhile - "what about the Bear?" I hear you ask..
What Bear?? The one on the Toblerone logo ..
Not seen it - once you have you will not unsee it
Look closely - Not see it ?? Let me help...
A bit of hidden advertising - not sure what it means - maybe that Bears like honey and therefore it is sweet...
But Wiki tells us :
Toblerone was created by Theodor Tobler (1876–1941) in Bern, Switzerland, in 1908. Theodor Tobler, with his cousin Emil Baumann, developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape. The image of a bear is hidden in the Matterhorn high mountain, symbolizing the town of the chocolate's origin.
The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw..
So, next time you eat a chocolate - think of the Folies Bergères... I will!
So - only in the UK - what do we get from the rest of Europe ?
Cheers!
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